Sole Rebels – How Ethiopian fashion entrepreneurs recycled truck tyres into sought-after shoes

Putting your best foot forward - 'Turning recycled truck tyres into fashionable shoes'

A young woman entrepreneur has combined the internet’s  selling power with nimble business practices.  By adding funky cotton and leather uppers to recycled tyre soles, Bethlehem Tilahun Alemu has sold  thousands of pairs of handmade flip-flops, boat shoes, loafers and Converse-style trainers.

Sole Rebels now sells to Amazon and top shoe outlets worldwide, employs 75 full time and 120 part time and will have a turnover in excess of €500,000 this year.

Read her story here and here