Labour Messaging – and over-reliance on Gilmore?


Labour’s messaging during the campaign to date has seen an over-reliance on Eamon Gilmore’s undoubted talents but has reached nearly Ceaucescu-like proportions with the Gilmore for Taoiseach and the Gilmore Le Chéile posters.

The negative newspaper advertisements have also sidelined the appeal of a Labour manifesto that has so much positive policy to offer.

Why concentrate on the obvious ‘hurt and anger’ that voters feel about a discredited Fianna Fáil regime?  The narrative, the story has moved on.

Even at this late stage it is not beyond the communications team to promote the positive elements – the hope, creativity and vision, the human face that a Labour party in coalition can foment in a FG Labour coalition.

Voters now have a choice – a single party majority Fine Gael government backed by ‘backdoor deals’ with centre-right independents or a real coalition balanced between Fine Gael’s fiscal rectitude policies but offset by the positive social justice policies that Labour will undoubtedly bring to the table.  Voters are now left with a clear choice.

However a second question arises – voters may leave Labour in a ‘no win’ situation by returning a large majority for Fine Gael.  This will leave Labour with few policy bargaining positions, where a decision to enter government may seem a decidedly unworthy call.

That is the stark reality – replace Fianna Fáil with a majority Fine Gael government or produce a coalition ‘dynamic’ for creative and positive change.







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February 2011
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