Social Media – Tips for Business -2010

An interesting article from  Jeremiah Owyang  who made this presentiaton at the Silicon Valley Marketing Assocation in January.

His advice is that companies:

  • Must develop a business strategy based on customer understanding,
  • Put the baseline resources in place to get your company ready,
  • Should deliver a holistic experience to customers,
  • Need to build advocacy programs and anticipate customer need.
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