PR professionals need to change the way they appoach social media

Shel Israel, well known blogger, author and social media consultant warns PR professionals who wish to engage in online

Find the conversation, Listen to the conversation, Start the conversation

Marketing has changed.

An online marketer now needs to find where people are congregating online and needs to engage them in a meaningful way. Be it in matching with what they are looking for, watching how they interact and understand what they’d like or listening to their natural opinions on your company or market and reacting to that.

Damien Mulley has compiled a useful guide to online marketing here