Steve Rawson is a Media & Public Relations consultant based in Dublin, Ireland.
He specialises in Public Affairs, Media Relations, Media Training and Publicity/Promotions.
He also lectures in PR, Business and Politics for the Fitzwilliam Institute.
Steve is an accomplished singer and guitar player. He plays an Ovation Balladeer (acoustic electric), a Fender Stratocaster through a Marshall Valvestate 80v and uses Shure SM58s through a 12 channel Studiomaster Powerhouse 12 – 2.
Steve, quick note about the Slate ‘The Big Money’ YouTube Brandwatch, which tracks how viral videos affect the brands on which they touch. From their own blurb:
YouTube BrandWatch is The Big Money’s exploration into how the world’s best-known businesses, so adept at managing their images offline, are being perceived online, where control is harder to come by. Every week, The Big Money features a corporate-themed video that’s had significant viewership on YouTube: some approved, some unapproved, some mashed-up combinations of the two. And we’ll ask our readers to vote on how the video affects the brands. We think the responses will surprise you, and provide a window onto what is fast becoming the most important playground for corporate games. (Note: This feature has no official relationship to YouTube or its owner, Google.)
It’s at http://www.thebigmoney.com/features/youtube-brandwatch