Steve Rawson is a Media & Public Relations consultant based in Dublin, Ireland.
He specialises in Public Affairs, Media Relations, Media Training and Publicity/Promotions.
He also lectures in PR, Business and Politics for the Fitzwilliam Institute.
Steve is an accomplished singer and guitar player. He plays an Ovation Balladeer (acoustic electric), a Fender Stratocaster through a Marshall Valvestate 80v and uses Shure SM58s through a 12 channel Studiomaster Powerhouse 12 – 2.
Steve is also a great intellectual. He was my lecturer at All Hallows College Dublin, Ireland.
Steve, quick note about the Slate ‘The Big Money’ YouTube Brandwatch, which tracks how viral videos affect the brands on which they touch. From their own blurb:
YouTube BrandWatch is The Big Money’s exploration into how the world’s best-known businesses, so adept at managing their images offline, are being perceived online, where control is harder to come by. Every week, The Big Money features a corporate-themed video that’s had significant viewership on YouTube: some approved, some unapproved, some mashed-up combinations of the two. And we’ll ask our readers to vote on how the video affects the brands. We think the responses will surprise you, and provide a window onto what is fast becoming the most important playground for corporate games. (Note: This feature has no official relationship to YouTube or its owner, Google.)
It’s at http://www.thebigmoney.com/features/youtube-brandwatch