“Oh no”, I hear you say, “not another one”. But please folks, this campaign may just be the difference we have been waiting for.
Launched in the UK last month by film producer Franny Armstrong, he of The Age of Stupid fame, the 10:10 campaign is about individuals and by extension, organisations putting their names on the line to pledge to reduce CO2 emissions by 10% by the end of 2010 – its a lifestyle change, a behavioural change.
By signing up to 10:10 you are not just promising to reduce your own emissions – you become part of a national drive to hit an ambitious goal country-wide. In homes, workplaces, schools, hospitals, sports clubs and universities, it’s a support network that backs each other to take the first necessary steps on the road to becoming a low-carbon society.
Read about the UK campaign here.
John Gormley launched the Irish version last Thursday, Oct. 29th
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